石家庄学院学报

数字经济时代是中国文化产业实现跨越式高质量发展的重要战略机遇期。数字经济正以前所未有的渗透方式和增长态势影响着以传统文化为内核的相关文创产业的创新与实践。数字技术直接服务和促进了优秀传统文化的保护和传播，而传统文化又支持了数字经济内容的扩展，也催生出文创产业价值链的转型与新标准。传统文化在数字技术的加持与赋能下，扩大了中华优秀传统文化的传播范围和传播效力，增强了文化凝聚人心的作用，从根本上提高了文化生产力水平，推动了文化强国的建设。

The era of digital economy is an important strategic opportunity for China's cultural industry to achieve leapfrog and high-quality development. Digital economy is affecting the innovation and practice of relevant cultural and creative industries with traditional culture as the core in an unprecedented way of penetration and growth. Digital technology directly serves and promotes the protection and dissemination of excellent traditional culture, which in turn supports the expansion of digital economy content, and also gives birth to the transformation and new standards of the value chain of cultural and creative industry. With the support and empowerment of digital technology, traditional culture has expanded the range and effectiveness of Chinese fine traditional culture,enhanced the role of culture in uniting people, fundamentally improved the level of cultural productivity, and promoted the construction of a strong cultural country.