石家庄学院学报

雄安新区传统手工艺资源丰富,且具有明显的地域特征,但目前面临日渐衰落、后继无人等发展困境。从集体记忆的视角对传统手工艺与文创产业的内在关联性以及二者双向融合中集体记忆的三种系统要素进行分析,构建了基于集体记忆的传统手工艺与文创产业双向融合发展模式,具体为以雄安辖区传统手工艺为记忆客体,挖掘其承载的集体记忆和艺术符号,运用现代创意设计手段创新集体记忆载体,通过城市形象、特色小镇、多层次的文创产品等具体形式的设计表现来唤醒并重构雄安新区居民的集体记忆,进而实现传统手工艺的原生性保护、再生性转化与特色文创产业发展。

Xiong'an New Area is rich in traditional handicraft resources and has obvious regional characteristics, but it is facing the development dilemma of declining and no successor. From the perspective of collective memory, this paper analyzes the internal relationship between traditional handicrafts and cultural and creative industries,analyzes the three systematic elements of collective memory in the Bi-directional integration of the two, and constructs a Bi-directional integrated development model of traditional handicrafts and cultural and creative industries based on collective memory. Specifically this paper takes the traditional handicrafts in Xiong'an New Area as the memory object, excavating its collective memory and artistic symbols, uses modern creative design means to innovate the collective memory carrier, and awakens and reconstructs the collective memory of residents in Xiong'an New Area through the design expression of specific forms such as urban image, distinctive town and multi-level cultural and creative products, so as to realize the original protection and regenerative transformation of traditional handicrafts and the development of characteristic cultural and creative industries.