石家庄学院学报

民俗特色产品相关产业是一个极具发展前景的产业，发展民俗产业不仅要关注民俗体验项目的开发，而且要关注民俗特色产品的开发和设计，促进地区产业全面发展.民俗文化是促进当地旅游业繁荣发展的有力保障，将具有特色的民俗文化元素融入民俗特色产品的开发与设计中，能够避免民俗特色产品趋同化，激发消费者的消费欲望，塑造良好的景区形象，增加民俗特色产品的附加值.当前，民俗特色产品的开发和设计存在缺乏内涵、缺乏特色、产品质量低下等问题，将民俗文化提取并应用于民俗特色产品中，能够有效提升产品的竞争力，在传播和弘扬区域民俗文化的同时，带动地区产业发展.

The industry related to folk custom characteristic products is an industry with great development prospects. The development of folk custom industry should not only pay attention to the development of folk custom experience projects, but also the development and design of folk custom characteristic products to promote the overall development of the regional industry. Folk culture is a powerful guarantee to promote the prosperity and development of local tourism. Incorporating characteristic folk culture elements into the development and design of folk custom products can avoid the convergence of folk custom products, stimulate consumers' desire for consumption, and create a good image of the scenic spot, increase the added value of folk-custom characteristic products. At present,the development and design of folk-custom characteristic products has problems such as lack of connotation, lack of characteristics, and low product quality. The extraction and application of folk-custom culture to folk-custom characteristic products can effectively enhance the competitiveness of products and promote the spread and promotion of regional folk-custom culture. At the same time, it will promote the development of regional industries.