石家庄学院学报

智慧旅游是推动旅游业向现代服务业转型的重要手段,是提升旅游服务品质的主要举措.以18家智慧旅游试点城市智慧旅游建设代表景区为研究对象,运用文本分析法,对官方网站旅游动态新闻进行了编码,统计对比分析了景区智慧旅游建设和游客对其服务质量感知现状.研究依据景区智慧旅游建设项目对游客游览景区的作用机理,将智慧旅游建设的游客服务质量感知类型划分为核心服务、基础服务和辅助服务,从游客对服务质量的感知发现景区智慧旅游建设存在着重复交叉建设、宣传力度不够、配套服务欠缺等问题,并有针对性地提出了相应的解决建议和对策.

Smarttourism is an important means to promote the transformation of the tourism industry to the modern service industry, and it is the main measure to improve the quality of tourism services. This paper takesrepresentative scenic spots of the 18 smart tourismexperimental citiesas the research object. Using the method of text analysis, it encodes official website tourism dynamic newsand analyzes the status about the scenic smart tourism construction and theservice qualityperception of tourists. Based on the role mechanism of the smart tourism construction project in tourist visit scenics, the paper classifies the type of tourist service quality application into the coreservice, basic service and auxiliary service. From the tourists' perception of service quality, there are problems, such as the repeated cross construction, insufficient publicity and lack of supporting services. Thus, corresponding solutions and countermeasures are presented.