石家庄学院学报

近年来，随着数字技术的发展，利用数字化技术推动旅游业升级转型成为大势所趋，人们可以足不出户即享受到丰富的红色旅游资源，同时也可以利用现代通讯技术实现“线上下单、线下成交”，更加便捷地游览石家庄红色旅游景点。然而，石家庄红色旅游仍存在着宣传不足和数字化基础设施建设落后等问题，制约了旅游业的进一步发展。为此，必须利用新媒体营销手段，不断扩展石家庄红色旅游品牌知名度；依托数字化技术，推进数字化软硬件设施建设，打造智慧旅游，推动省会经济高质量发展。

In recent years, with the development of digital technology, it has become an irresistible trend to use digital technology to promote the upgrading and transformation of tourism industry. People can enjoy rich red tourism resources without leaving home, and at the same time, modern communication technology can be used to achieve "online order and offline transaction", so as to visit red tourist attractions in Shijiazhuang more conveniently.However, Shijiazhuang's red tourism still faces problems such as insufficient promotion and outdated digital infrastructure construction, which hinders the further development of the tourism industry. Therefore, it is necessary to continuously expand the popularity of Shijiazhuang's red tourism brand using new media marketing methods;promote the construction of digital software and hardware facilities relying on digital technology; creating smart tourism, and promoting high-quality development of the provincial capital economy.