石家庄学院学报

数字经济作为新质生产力发展的关键引擎，通过价值共创、资源整合、产业优化、业态融合及生态可持续机制，深度赋能河北省文旅产业高质量发展。然而，在具体实践中面临产业融合深度不足、新兴业态发展动能匮乏、数字化转型进程滞后、品牌塑造能力薄弱及数字文旅人才供需失衡等多重挑战。据此，应构建“数字·文化·旅游”深度融合创新机制，催生文旅产业新型业态繁荣发展；夯实数字化基础设施建设，构建文旅产业新基建体系；深化数智化转型与创新实践，塑造具有差异化竞争优势的文旅品牌；构建“产教融合·多元协同”人才培育新范式，打造高质量数字文旅人才供给体系。

As a key engine for the development of new quality productive forces, the digital economy profoundly empowers the high-quality development of the cultural and tourism industry in Hebei Province through value cocreation,resourceintegration,industrialoptimization,businessintegration,andecologicalsustainability mechanisms. However, it faces multifaceted challenges in practical implementation, including insufficient depth in industrial convergence, inadequate momentum in emerging business development, lagging digital transformation progress, weak brand-building capabilities, and an imbalance in digital cultural tourism talent supply and demand.So it is necessary to establish an integrated innovation mechanism for the deep convergence of "digital-culturetourism" to catalyze the prosperity of new cultural tourism formats, consolidate digital infrastructure construction to build a new cultural tourism industrial infrastructure system, deepen digital-intelligent transformation and innovative practices to shape culturally distinctive tourism brands with differentiated competitive advantages, build a new paradigm of "industry-education integration and multi-party collaboration" for talent cultivation to create a highquality digital cultural tourism talent supply system.