石家庄学院学报

乡村公共文化“在地化”发展，需要基于原生态的本土文化，融合行政主导下的植入文化，使村民由乡村文化的旁观者、付出者转变为参与者、获益者。发展乡村公共文化，需要从空间拓展逻辑、经济学逻辑、社会契约逻辑等方面展开，谋求适合乡村公共文化的发展逻辑。同时，也需要在行政力量进场与乡土情怀退场、“自下而上”本土运行与“自上而下”文化下乡、夯实文化设施与供给文化产品、“嵌入方式”进入与“融入方式”植入等多种关系中把握建设力量、运行轨道、推进思路和实现机制，多方面建构乡村公共文化的发展秩序。进而，在涵养耕读文化、拓展数智空间、唤醒文化记忆、发掘乡贤文化、激励用户参与等多方面探索创新性发展对策，让富有乡味土味的本土文化融入现代化元素和呈现现代化发展样态，助推乡村社会持续发展。

The localized development of rural public culture needs to be based on the original ecological local culture and integrate the implanted culture under administrative leadership, transforming villagers from onlookers and contributors of rural culture into participants and beneficiaries. To develop rural public culture, efforts should be made from the perspectives of spatial expansion logic, economic logic, and social contract logic, so as to seek a development logic suitable for rural public culture. At the same time, it is also necessary to grasp the construction forces, operation paths, promotion ideas, and implementation mechanisms amid multiple relationships, such as the entry of administrative forces vs. the fading of local sentiments, the "bottom-up" local operation vs. the "top-down" cultural outreach to rural areas, the consolidation of cultural facilities vs. the supply of cultural products, and the "embedded" approach vs. the "integrated" implantation method, so as to construct the development order of rural public culture from multiple dimensions. Furthermore, it is essential to explore innovative development countermeasures in aspects like nurturing the farming-and-reading culture, expanding the digital and intelligent space, awakening cultural memories, exploring the culture of respected rural elites, and encouraging user participation. This will enable the local culture, rich in rural charm, to integrate modern elements and present a modernized development pattern, thereby boosting the sustainable development of rural society.