石家庄学院学报

网络营销渠道作为一种现代化的营销手段,具有传统营销渠道无法比拟的优势,而传统营销渠道也有网络营销渠道不能完成的功能,二者之间既有冲突又可互补。采取细分市场、设计不同的产品和品牌形象、合理划分网络营销和传统营销渠道功能、调整渠道职能、整合营销等措施,将二者的优势整合,可以有效解决冲突,促进企业产品的销售。

Network marketing channel,as a modern marketing means,has advantages that traditional marketing channel can not have,while traditional marketing channel has some functions that network marketing channel does not have.There are conflicts and complementation between the two.Therefore,their advantages are to be integrated,effectively settling conflicts and promoting the sale of enterprise products.