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以合肥科技馆为实证案例地,调查了科技馆游客的满意度,通过IPA(重要性-表现性差异)方法分析游客对于科技馆满意度的指标的预期和实际感受的差异,结果显示:游客对于科技馆的展品展项、展项展示形式、场馆的可进入性是比较满意的,科技馆的展品展项较好的满足了游客的需求,展品切合实际;但在管理及服务、基础设施及服务设施、解说系统等方面相对游客的重要性和满意度存在较大的差距.最后得出科技馆发展的优势和劣势,并提出相关建议,为科技馆的建设和管理提供参考.
Abstract:Taking Hefei Science and Technology Museum as a case study and making a survey of the science and technology visitors' satisfaction,this paper analyzes the difference between the expected and the actual feelings of visitors' satisfaction in science and technology museum by IPA(importance-performance difference).The result indicates that visitors are satisfied with the exhibits and display forms and the accessibility of the museum.The exhibits items better meet the needs of tourists and the reality.However,there are significant differences between the management and services,infrastructure,services and facilities,interpretation system and other aspects of the importance and satisfaction of tourists.According to the advantages and disadvantages of the development of science and technology museum,the paper proposes suggestions to provide reference for the construction and management of science and technology museum.
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基本信息:
DOI:10.13573/j.cnki.sjzxyxb.2013.03.020
中图分类号:F592.7;F274
引用信息:
[1]何文娟.基于IPA分析法的合肥科技馆游客满意度分析[J].石家庄学院学报,2013,15(03):52-57.DOI:10.13573/j.cnki.sjzxyxb.2013.03.020.
基金信息:
安徽师范大学研究生科普研究能力提升类项目(2011KPYJD08)
2013-04-26
2013-04-26
2013-04-26