江春娥;

• 1:安徽师范大学国土资源与旅游学院

摘要(Abstract)：

旅游地意象研究,有助于了解游客的旅游态度与未来行为,并可据此发展行销策略,是管理者经营决策的重要依据.笔者结合九华山宗教旅游地进行实证研究,结果显示,旅游者对九华山的意象感知较高,且产品意象对游客满意度和游后行为有较大影响.

关键词(KeyWords)： 意象感知;游后行为;九华山

Abstract:

Keywords:

基金项目(Foundation):

作者(Authors): 江春娥;

DOI: 10.13573/j.cnki.sjzxyxb.2010.06.022

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